The Own Your Town Method
The method runs three campaigns as one system, so people searching for what you sell find you first, people scrolling Facebook see you before they ever search, and everyone who clicked and left hears from you again.
Why one campaign is never enough
Someone in your town needs what you sell today, and they will pick up a phone, search, and call one of the first names they see. When that name belongs to a competitor, the job is gone before you ever knew it existed.
One campaign running by itself can't fix that, because every kind of ad has a blind spot. Search ads only reach people who are already searching, social ads reach people who aren't ready to call yet, and plenty of people who click an ad leave without calling at all.
$66.69
That is the average cost of one lead from Google Ads in 2026, according to WordStream's 2026 Google Ads benchmarks.
When every lead costs that much, letting the ones who looked and left walk away gets expensive fast.
How the method works
Each campaign covers the blind spot the other two leave, and every lead is tracked from the first click to a paying customer, so you always know which one brought it in. It is built from the same Gulf Coast paid advertising we run for local businesses, with the three campaigns set up to feed each other.
Google Local Services Ads, Search ads, Maps ads and Shopping ads work together, so when anyone in your town searches for what you sell, you are the first business they see and the first one they call.
With Local Services Ads, Google charges when a customer gets in touch, not for clicks, and in many trades your listing can carry Google's Verified badge.
Facebook, Instagram and YouTube ads reach people around town before they ever search, with lead forms that fill themselves in, offers for people near your door, video filmed by our own crew, and pushes for tourist season, events and hiring.
That is where your customers already spend their day, since 71% of American adults use Facebook and 84% use YouTube, according to the Pew Research Center.
Retargeting, past-customer ads and email follow up with everyone who looked at you and left, and bring your past customers back to buy again, so no lead you paid for slips away.
Everyone your search and feed ads bring to your website becomes the audience for these ads, which is why the three campaigns are stronger together than any one of them alone.
Four steps
We look at your current ads, if you have any, along with your competitors, your website and the customers you want, then show you exactly what we found.
We map the audiences, budgets, ads and landing page for all three campaigns before a dollar is spent, and set up tracking on every call and form.
The campaigns go live with tracking in place, and we watch them every day for the first two weeks, adjusting targeting, bids and ads as the first numbers come in.
We cut what doesn't bring leads, put more behind what does, keep testing new ads, and send you a plain report each month with your spend, your leads and what each lead cost.
Proof
Right now we run Google Local Services Ads for a casino area contractor in Biloxi, the first campaign in the method.
Every season we run Facebook and Instagram ads for a Biloxi restaurant group, the second campaign in the method.
We get the lowest cost per lead in the region, and we've proven it.
“Experienced Results has been great to work with. Jesse and his team are creative, professional, and easy to communicate with. They understand how to make marketing look sharp while still focusing on real results.”
“Jesse is truly an expert in all things technology, and we depend on him to ensure our message gets out there in a user-friendly way.”
2017On the Gulf Coast since
25+Years in marketing and sales
5.0Rating on Google
MemberJackson County Chamber of Commerce
Straight answers
That won't happen here, because the Own Your Town Method runs month to month and either of us can end it with 14 days' written notice.
Your Google and Meta ad accounts belong to you, so we work inside them while we work together, and our access ends when the agreement does.
Every call and form is tracked back to the ad that brought it, and each month you get a plain report with your spend, your leads and what each lead cost.
You pay Google and Meta directly for the ads themselves, so every dollar of your ad budget buys ads, and our management fee is a separate line you can see.
It isn't, because the method is built to make your phone ring, so it fits a business that can answer that phone and take on more work. If you're booked solid for months, it makes more sense to wait until you have room.
You don't, because the audit shows which campaign to start with for your budget, and the others can be added whenever you're ready.
What it costs
Campaign management
From $1,000 a month
All three campaigns built, run and tracked to real leads, with a plain report every month.
Your ad spend
You set it
Paid straight to Google and Meta, so every dollar of it goes to your ads.
The monthly price depends on how many campaigns and platforms you run. Start with a free audit, and you get a written price before any work begins.
Free audit
Our free audit shows where customers are finding your competitors instead of you, and what it would take to make your business the first call.